Bravo has greenlit Going Platinum, (working title) a new music competition series produced by True Entertainment. Going Platinum showcases emerging singer-songwriters on their quest to become the next big hitmaker. Two of the most accomplished songwriters have been confirmed as Jewel is set to host the series as well as give her feedback alongside Kara DioGuardi who will be the head judge each week. The series, which was previously announced as Hitmakers, is currently in production in Los Angeles and is scheduled to premiere in 2011 with 10 episodes.
Going Platinum will follow 12 musicians as they battle through a series of innovative songwriting challenges testing their creativity, patience and drive. From dance track to love ballad, every episode will feature a different theme that will require the contestants to write and perform lyrics from multiple genres. Their intimate life stories and personal drama will unfold within the show and in their lyrics as they compete and live together. To find out if they have what it takes, some of today’s most influential artists will be featured throughout the series to help guest judge the competition. In the end, only one will be crowned the ultimate hitmaker and walk away with a $100,000 cash prize, publishing deal with Sony, BMI Songwriters The Writing Camp and a recording deal with RCA/Jive.
“I am excited to be a part of this show because as a songwriter, I understand the dedication and struggle these musicians are going through,” said Jewel. “This series will showcase the passion, talent and determination it requires to become a hit songwriter, and in the end we will find the next big music star.”
“Hit songs are the backbone of the music industry, and as a publisher, nothing excites me more than finding new songwriting talent,” said Kara DioGuardi. “I am happy to be a part of a show that helps up and coming songwriters pursue their dreams, while giving the public a look into the creative process.”
Going Platinum is produced by True Entertainment. Glenda Hersh, Steven Weinstock, Faye Stapleton, Evan Bogart, Tim Bogart, and Marvin Acuna serve as executive producers.