President & Founder
Steven Weinstock is the Emmy award winning producer, co-founder and President of True Entertainment. Under his guidance, True has grown rapidly into a leading television and film production company dedicated to the craft of storytelling. True currently produces programming for Discovery, TLC, Lifetime, National Geographic Channel, Hearst, Style and VH1, among others. In 2006, Mr. Weinstock was awarded his most recent Emmy as an executive producer on the TLC series, A Baby Story.
In 1997 Mr. Weinstock co-founded and was President of New York Times Television, a unit of the New York Times Company. At NYT-TV, Mr. Weinstock created and oversaw award-winning programs for Showtime, ESPN, Discovery, TLC and other broadcasters. Among these were Trauma: Life in the ER for TLC and The Season for ESPN.
Prior to founding True Entertainment, Steven Weinstock, a nine time Emmy award-winning producer, has been producing news and information programming since 1975. As a producer at CBS News in 1979, he won his first Emmy Award for CBS Reports: Murder, Teenage Style with Ed Bradley.
As an executive producer and development executive at PBS for eight years, Mr. Weinstock produced national specials for Fred Friendly, Charlie Rose, and Charlayne Hunter Gault among others. Weinstock also created and executive produced the critically acclaimed Edge series, an innovative television magazine show that examined America through its popular culture and was hosted by ABC News correspondent, Robert Krulwich. Before that, Weinstock was the creator and executive producer of Channel 13’s Emmy award winning nightly public affairs show, The Eleventh Hour.
Weinstock’s other broadcast credits include several primetime national specials: CBS Reports: Bittersweet Memories: A Vietnam Reunion, with Bill Moyers and for PBS, The Agony of Decision with Fred Friendly, and Idols of the Game, a six-hour primetime documentary mini-series for Turner Broadcasting.